How To Do Keyword Research 2020 — To make any SEO campaign successful, it is very important to have a proper Keyword Research.
Before knowing Keyword Research Tips, we need to know what is Keyword.
How To Do Keyword Research 2020
What Is Keyword ?
Whenever you put a query in Input (Search) in any search engine, it would be a Keyword just like I am telling you here that Keyword Research is a basic factor for ranking also.
Types of Keyword
Keywords are mainly of 3 types. as written below
Now, one by one, we are to know about the Keyword of all these types.
1. Short Tail Keyword: - Those keywords which are of length one or two word, we call them Short Tail Keyword. Such as , Best Coffee, or Hot Coffee. Etc
Short Tail Keywords are very useful, but they are very competitive keywords.
Types of keyword
2. Mid Tail Keyword: - The keywords that range between 3 to 4 words, they call Mid Tail Keyword.
Mid Tail Keyword are very useful keywords, their Search Volume is high and they are Medium Competitive Keyword. In the current time, most use Mid Tail Keyword only.
For example: - Best Mobile under 10000 or Best Mobile In Market
3. Long Tail Keyword: - These are keywords whose word length is more than 4 characters. The use of Long Tail Keyword has also started to be quite high these days. People also use Long Tail Keyword for Question.
Such as Best On Page Optimization techniques In 2020 or What Is The On-Page Optimization techniques In 2020.
So these are the types of keywords that you have now known here, now let us know what is the Importance of Doing Keyword Research .
Why is Keyword Research Important for SEO
Keyword research is very important for any SEO campaign to become successful. Because with the help of Keyword, you rank your content or website in Search Engine.
21th Century Keyword Research is a type of market research. Just like without proper market research you cannot be successful in business, similarly without proper keyword research then you cannot be successful in SEO campaign.
How Keyword Research Will Helps Your Site's Traffic Grow
I know that you must be thinking that there are many other ways to rank the website like On Page SEO, Off Page SEO, Link building, etc.
But the thing to think is that if you do not do proper keyword research, then you will be ranked in the search engine, then there will be no meaning.
Because there will not be a search volume for that keyword, then there will be no traffic in your website.
Therefore you need to do a Perfect Keyword and Perfect Keyword Research to grow the website's traffic.
How to do Keyword Research?
It seems as easy and simple to hear Keyword Research, infact doing Keyword Research is as complex.
But you do not need to worry anymore, if you follow this blog well, then I give a guarantee that you will be able to do Keyword Research quite easily.
To do any proper Keyword Research, we have to keep some things in mind.
1. Generate keyword Idea: -
The first process to do any Keyword Research is to generate Keyword Idea There are several ways with which you can generate keywords Idea for yourself.
So let's know some important Keyword Idea Generation Types.
★ Brainstorming Of Keywords
In Keyword Brainstorming, you can come up with some set of keywords. For example, if you want to start a business of Safety Product, then you can do some brainstorming with such Keyword Idea…
Fire Safety
Road Safety
Other Safety Equipments
Body Protection. Etc.
2. YouTube and Google Suggestion
Google suggestion Keyword Research — YouTube and Google Suggestion can be very useful medium for you to generate Keyword Idea. From here you can generate very good Keyword Idea as you are seeing here in the image.
With this help, you can generate Current Trending Keyword Idea. Also, you can also use YouTube Suggestion Keyword in YouTube SEO.
3. Related To Searches: -
This is a very amazing feature of google, with the help of which you can generate Keyword Idea. google Keyword related Keyword
Search Related Keyword is very important Suggestion. These keywords come from the search library of Direct google, which means that people are searching these keywords in Google.
4. Wikipedia Table of Contents:
You may be thinking how can we generate Keyword Idea from Wikipedia?
First of all, you do a search by putting your brainstroming keyword in Wikipedia.
After this, from whatever result you get, you will get a lot of Keyword from Wikipedia's Table of Content.
Wikipedia Content Keyword research tools
There are many other ways with which you can generate Keyword Idea.
Now when we have generated Keyword Idea, the second step is to purg these Keyword Idea with the help of Keyword Research Tools, so let's know how we find keywords with the help of Keyword Research Tools.
2. Best Keyword Research Tools 2020
This question must be arising in your mind that can we not do keyword research without Keyword Research Tools 2020?
So my answer is yes you can.
But these are Keyword Research Tools, which make your Keyword Research 2020 very easy. With their help, you have a lot of parameter in one place which is very important for any keyword.
So let's know about some of the most important Keyword Research Tools.
First of all, we tell about some free Keyword Research Tools 2020 because I know that there will be many people among you who have just started Blogging.
So I believe that in the initial time when you are learning Blogging, then you should not spend much money.
If you use these tools well then you will not need Paid Tools too much, so our first tools is….
1. Google Keyword Planner: -
This is Google 6, a free Keyword Research Tools from Google, due to which you can do your Keyword Research 2020.
is the most used free tools. With this you can find bunch of keywords.
To use it, it is very important to have an account in google keyword planner tools.
If you do not have an account in google keyword planner, then you can create your google keyword planner account for free. just search for it on google..
And also with the help of google keyword planner you can know how to do keyword research 2020.
You can do keyword research 2020 in two ways with the help of this, first you can search by putting a keyword idea, in which you will get many useful keywords.
And second, you can check all its keywords by putting a domain in it, which are the keywords that are used in that domain.
2. Ubersuggest: -
This is Neil Patel's Free Keyword Research Tools, with the help of which you can do a lot of things like-
Ubersuggest keyword research tool 2020
Keyword Overview
Keyword Ideas
Content Ideas
TRAFFIC ANALYZER
Top pages
Keywords
SEO ANALYZER
Site Audit
Backlinks
But here I am telling you about Keyword Research. So we will know here how you can do Keyword Research 2020 with the help of Ubersuggest.
First of all, you have to enter your Keyword Idea by going to Ubersuggest website. After that you will select your country and click on search.
So you will see the Keyword Overview, in which you will see some information related to that Keyword such as…
Search Volume: This Search Volume means that more people are searching this Keyword in Search Engine than the volume you are seeing in it.
This means that the higher the Search Volume, the more that Keyword will be useful to you. You should always focus on High Search Volume Bale Keyword.
SEO Difficulty: SEO Difficulty has a huge role in making any SEO campaign successful. We also know this by the name of Keyword Difficulty.
The more the Keyword Difficult, the more efforts will be required to rank it in the Search Engine and the more time it will take.
In order to rank a Keyword with High SEO Difficulty, we have to pay attention to many things.
Like…
You have to make high quality backlinks. You have to write good quality content from your competitor.
You should always choose Easy and Medium Difficulty Keyword because you can get it ranked quickly.
Paid Difficulty: The third option which is Paid Difficulty is not important for SEO. But if you go for Paid Promotion means Google Ads, then this option can help for you.
Cost Per Click (CPC): This option is also useful only if you run Google Ads.
We gave you information about these two free Keyword Research Tools, with the help of which you can do your Keyword Research 2020 absolutely free.
Now we will tell you about 2 paid tools, if you want to invest some money for your blog, then you can invest in these tools…
1. SEMrush Keyword Research Tools
This is a very useful and powerful Keyword Research Tools its library is very large. With the help of this, you can do Keyword Research very well.
SEMrush Keyword Research Tools 2020
SEMrush will show you all the Keyword which are already ranking keywords and also you can do Perfect Keyword Research for yourself with the help of .
Here you will find many advanced features that you do not get in Free Tools.
SEMrush Keyword Research Tool :
Search Volume
Keyword Difficulty
CPC
Competition Difficulty
SERP Feature
You can use this option quite easily.
2. Ahrefs Keyword Research Tool:
With the help of this tools, you can do Keyword Research very easily. This is very handy and very powerful Keyword Research Tool.
Ahrefs Keyword Research Tools 2020
You will find many advanced features in Ahrefs Tools, with the help of which you can do your own keyword research.
Its Advanced Feature :
I hope that now you will be able to find the Propper keyword for your blog / website.
When you find keywords, then it is most important that you will choose one of those keywords for your blog or business, Focus Keyword or Primary Keyword.
Here we are telling about 4 keyword research tools, if you want more Detail Information about more Keyword Research Tools, then you can read our 17 Best Free Keyword Research Tools blog.
So let's know how you will choose the keyword.
How To Choose Perfect Keyword
We choose keywords to understand the whole process in a few steps.
Search Volume: While always choosing any Keyword, we should see the Search Volume. Search Volume is the most important factor.
We should always focus on the Keyword with High Search Volume.
Organic Click-Through-Rate (CTR): It is very important for any keyword to have a high CTR. Click-Through-Rate means how many clicks out of the total search volume are in that keyword.
Always we should choose the keyword with high click-through-rate.
Difficulty: Keyword Difficulty is also an important factor to choose any keyword. If the Keyword Difficulty is very high, then you should not focus on that keyword. If you are new to Blogging or you have just started learning SEO.
Cost Per Click (CPC): This Direct is not used in SEO but with the help of this we can definitely choose the right keywords for ourselves.
Google Keyword Planner High CPC
Whenever you do keyword research, you will see CPC in it. But it may be that the search volume of that keyword is a little low but its CPC is high, it means that people are searching for that keyword in the Internet. And you can easily rank such keywords.
Conclusion
While doing Keyword Research, it is very important for you to take care of all these things.
You should focus on keywords with High search volume keyword (As a starter you can target low volumes According To Neil Patel), Low Keyword Difficulty and High CTR.
We should always choose such keywords which are related to our niche, for example… If you are doing business of Japanese Green Tea Bag then "Japanese Coffee Bag" will be the Right Keyword for your business.
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